Socially Responsible Investing - Balancing Social Values with Financial Goals
In recent times, there has been a growing interest and curiosity in the concept of ‘socially responsible funds’. This has lead investment companies offering mutual funds and similar financial products to grow their portfolios to better serve their clients. As a way to keep abreast of changing investment habits, as it relates to social values, investment companies recently surveyed potential clients. The majority of the responses were from women and people under the age of forty-nine. These responses indicate that investors believe having choices to be socially responsible in their investments is important. Traditional core tenets still remain the standard, such as to increase long-term profits through positive customer experience, and incorporate high ethical standards. However, the new socially responsible investor is looking for corporate social responsibility strategies that go beyond the standard. Investors are looking for companies that have a proven positive social im